Samsung HDTV

I was at the local mall walking through the electronics section. I have noticed that HDTV prices have gone down drastically compared what it was few years back. The Samsung HDTV models seems to be still popular among customer. Samsung, the Korean electronics giant really knows their stuff. LG is another big player in the market who is also from South Korea. There was time when people were going for Sony only. Things have changed. While Sony is still popular their 52 HDTV is pretty expensive when compared to Samsung LN52A650.
What do you think? Which your favorite HDTV brand?